18/03/2015
Dear Martin,
I am writing to you principally to ask you how you have been in these days, but really I want to tell you that the other day I was shopping in the market near my house and I saw a estrange mark on a chocolate bar, I was very interested about this mark and I searched it in the web. You are not going to believe me what that mark was, a strategy for poverty alleviation and sustainable development named Fairtrade. Martin, the purpose of Fairtrade is to create opportunities for producers and workers who have been aconomically marginalised by the conventional trading system in developing countries. With the Fairtrade mark they could get a better deal internationally speaking.
The weird thing was that this chocolate bar was 10% more expensive than conventional bars, so I searched for it and with this 10% you could help these disadvantaged workers giving them this 10% more for they personal use.
This symbol Martin, represents a lot of things that you can see only looking at them, but the real interpretation of this logo represents a farmer holding their product or a campaign worker fighting for a greater justice.
Martin, I want you to think about this because I believe that is very important to help this people that are economically marginalised by the international powerfull companies, so you need to compromise with this the same as me, and if you are going to buy something try to look for the Fairtrade mark.
Regards Franco,
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